Scientists depend on the promotion of research to spread their ideas. There are many different ways to do this. Academic journals are a gateway to the scientific community. Journals provide a forum for disseminating ideas and highlighting new academic research. Additionally, blogs are another way scientists can distribute their work. This offers scientists their forum for promoting research, with a focus on the issues that interest them. Furthermore, scientists rely on universities to offer them a platform to promote their work. This can be done through lectures, seminars, talks and activities on campus.
However, there is another option that more and more scientists are choosing to further their academic research: online videos.
Main benefits of using video to promote academic research
Scientists understand how difficult it is for others to access their research. As biologist Adrian A. Smith puts it, “I realized that most people would get lost in the technical jargon and formatting of my articles.” Therefore, Smith titled his article “YouTube Your Science” because this is a model that he believes will help scientists reach a wider audience. With that in mind, here are some approaches that scientists are now following.
Using online video to promote research has many benefits.
Reach a wider audience
Posting a video of your research on social media allows you to reach a wider audience. Social networks provide a direct link to countless people around the world. This form of network is very beneficial to scientists. It can also lead to more discussions on research topics and collaboration between researchers.
A more personal approach
Like a teacher in a classroom, online videos look like the researcher is talking to you. This is more fun than just reading an article.
Furthermore, this format allows the researcher to explain his research ideas in depth. These ideas may not be clear when read in a magazine article.
Promotion of published articles
Video summaries serve as an introduction to a published article and are a great way to further research. Video summaries don’t require a lot of time or technical skills. They can be a good way to raise awareness and readership of a scientist’s research.
An example of a video summary
Adrian A. Smith’s research focuses on ants. He was concerned that he would not be able to effectively disclose his search for him through articles alone. So I needed to adopt the abstract video format. Smith began by making a speech about finding him. So he added some visual aids to go along with his script of him. These included pictures of ants and diagrams of the chemicals the ants use to communicate. Then he was able to delve into the details of him looking for him. The combination of his script with the pictures allowed him to more effectively explain the importance of finding him. He gave the viewer a simpler approach to understanding his he study and his discoveries.
Tips for creating effective video summaries
Here are some steps you can take to create an effective video:
Gather the equipment you need to make a video.
Choose a format. Do you want the video to look like a lesson? Or do you want it to be more interactive?
Write a script. Taking into account the length of the video, you will be able to sketch a script.
Record, edit and upload your video.
Take advantage of electronic tools. There are many electronic tools that a researcher can use to make videos. These range from Enago’s Open Access Journal Finder to PaperHive, a collaborative site for researcher communication. Additionally, there are also software programs for referral management, keyword optimization, and impact monitoring.
Promote your video. Have a solid social media strategy to drive traffic to your videos. Facebook, YouTube, and Twitter are useful for networking with other academics, students, and professionals. Make sure you keep your information up to date. Upload new research and links to your work and make the content interesting and relevant.